How To Achieve Wildly Successful Email Open Rates
Are your standard email open rates holding back your business? In this article I will show you how to achieve not just good but wildly successful email open rates using Perfect Timing
Timing is everything
The right time, the right place – you’d better be there ‘cos it’s never going to come back again
Don’t believe me? Have you met your perfect partner? What do you think would have happened if you had never met, never asked them out, what if you had been somewhere else, waited until it was too late?
What about sports? Doesn’t matter how hard you swing that baseball bat, you’ve gotta swing it at the right time
Investing? Timing is everything and most successful businesses were simply in the right place at the right time
It’s all about Perfect Timing
I’m not saying that content doesn’t matter, of course it does but what I am saying is that the time that people get your email is just so important
All of your subscribers have different schedule based on their habits, timezone and routines and each has the perfect time for them to receive your messages
Now you can send your message to your subscribers at exactly the right time for them to receive them, maximising the chance of them opening your emails through perfect timing by GetResponse
What is Perfect Timing?
Simply put, GetResponse have put together a research project in which they attempted to find out how the right timing can change reader engagement in email campaigns.
What they found out was that if you can track the times when your individual subscribers interact with your emails and then optimize the time you send out your newsletters, you can get better engagement and massively improve your open rates.
How much? Tests have shown that email median unique open rates improve by 23% and click rates by 20%.
How to get your Perfect Timing
Sign up with GetResponse
GetResponse then use billions of pieces of data to build a profile of every one of your subscribers — a profile that includes the time window when they open and click most often.
In other words, they know what time of day each of your subscribers has interacted with your emails in the past. Using this past-performance data, they can then predict when your subscribers will open and click your links in the future — and send your email to each subscriber at exactly that time.
The GetResponse system will wait from 0 to 23 hours before delivering your email to each individual subscriber to make sure the delivery occurs exactly during that “perfect timing” slot for every person on your list.
Please let me know how you get on and what results you are able to achieve by using this awesome tool!